The global fresh food packaging market is garnering substantial traction. The market growth attributes to the increasing demand for efficient packaging solutions for fresh produces. These packaging solutions are specially designed to protect fresh produces from the environment by maintaining a proper environment during shipping, distribution, and storage processes.
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Fresh food packaging plays a causal role in enhancing safety and maintaining the quality of the packaged foods by preventing the growth of microorganisms. This packaging has proven to be far more useful for protecting goods and fresh produce. Versatile, economical, and lightweight, the fresh food packaging material is evaluated for its quality to withstand for an extended period.
This packaging also provides information about the ingredients, nutritional value, and instruction to maintain the food's quality and freshness. The demand for convenient food with longer shelf life has increased the demand for this type of packaging. Resultantly, the fresh food packaging market enjoys extensive traction worldwide.
According to Market Research Future (MRFR), the global fresh food packaging market is projected to grow at approximately 4% CAGR during the review period (2017-2023). COVID-19 has impacted consumers' grocery shopping habits, creating ripple effects and opportunities for manufacturers, retailers and consumers when it comes to produce packaging.
Additionally, the rising population and improving economic conditions that increase consumer purchasing power substantiate market growth. Growing applications across the burgeoning food & beverage sector contribute a major share to the overall market growth. The growing eCommerce industry is the largest consumer of fresh food packaging, driving the market growth.
Simultaneously, the restricted use of plastic packaging material has become the primary reason for the rising demand for fresh food packaging. Moreover, government initiatives for promoting eco-friendly packaging materials provide an added impetus to the growth of the global fresh food packaging market.
Market Segmentation
The MRFR report highlights an inclusive segmental analysis of the global fresh food packaging market based on end use and material.
By material, the global fresh food packaging market is segmented into metal, glass, flexible and rigid plastic, paper and paperboard, and others. Of these, the paper segment will lead the market over the forecast period.
By end use, the global fresh food packaging market is segmented into meat products, dairy products, vegetables, fruits, and others. Of these, meat products will dominate the market over the forecast period.
Regional Analysis
By region, the global fresh food packaging market covers the growth opportunities and recent trends across Europe, North America, the Asia Pacific (APAC), & the Middle East and Africa (MEA). Of these, the APAC region will have the lions share in the market over the forecast period. Increasing export of vegetables and fruits from India and China, growing awareness about global warming, growing concerns about the environment, availability of eco-friendly packaging technologies that are cost-effective and made from recycled material, growing demand for packaged foods, growing health consciousness, the prevalence of airborne diseases, and consumers growing disposable income are adding to the global fresh food packaging market growth in the region.
In North America, the global fresh food packaging market is predicted to have healthy growth over the forecast period. Growing awareness about global warming, rising concerns about the environment, and the availability of solutions such as eco-friendly packaging are adding to the global fresh food packaging market growth in the region.
In Europe, the global fresh food packaging market is predicted to have sound growth over the forecast period, and in the MEA is predicted to have steady growth over the forecast period.
Global Fresh Food Packaging Market – Competitive Analysis
Fiercely competitive, the fresh food packaging market appears fragmented due to the presence of several well-established players. To gain a significantly larger competitive share, notable players incorporate strategic initiatives such as collaboration, mergers & acquisitions, expansion, and product/technology launch.
Manufacturers keep themselves abreast of the new technological developments and latest consumer trends by developing human capital. They rely on innovation and invest their time & money in developing the latest technologies, increasing productivity and value.
Major Players:
Players leading the global fresh food packaging market are Amcor Limited (Australia), D.S. Smith Plc. (U.K), Smurfit Kappa Group (Ireland), Mondi Plc. (South Africa), Coveris Holdings S.A (U.S.), Bemis Company, Inc. (U.S.), Silgan Holdings Inc. (U.S.), RockTenn Company (U.S.), E. I. du Pont de Nemours and Company (U.S.), and International Paper Company (U.S.), among others.
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Industry/ Innovation /Related News:
September 25, 2020 ---- Stora Enso (Sweden), a leading pulp and paper firm, announced the commencement of production of formed fiber foodservice products named PureFibre. The company's eco-product range is manufactured without plastic and per- and polyfluoroalkyl substances (PFAS), enabling a renewable, biodegradable, recyclable, sustainable, and safe alternative for fresh food packaging. The PureFiber range production commenced following the announcement of an investment in 2019 in additional formed fiber capacity.
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